For Immediate Release

Contact:
Becky Frusher
Corporate Communications
Curves International, Inc.
(254) 399-9285, extension 2502
bfrusher@curves.com

Curves Locations in the Area Host Food Drive to Benefit Local Families

Clubs offer freebies for both existing and potential members who participate

Whitinsville, MA (Grassroots Newswire) - February 9, 2010 - Curves is encouraging women in the local area to show their philanthropic strength by participating in the annual Curves Food Drive. And, even though donating food to families in need is its own reward, the clubs are offering compelling incentives for both existing and potential members who participate.

From March 1 to 31, Curves locations in the area will collect non-perishable items and monetary donations for food banks in the local area. The goal, according to Curves Founder Diane Heavin, is for the community to come together to help families in need. "At the core of our business is the message that women are stronger when they rally together, and that is the point we hope to bring home with our food drive," said Heavin. "We want to show our communities just how powerful the generosity of our members can be."

According to Heavin, members who donate a bag of groceries or make a minimum donation of $30 during the month of March will receive a reusable Curves grocery freezer bag for free. Non-members who do likewise between March 8 and 20 can join Curves for free. Curves will waive the cost to join.

Heavin says that as part of this effort, Curves locations in the area will be participating in a company-wide contest for the most food drive donations collected by Curves locations across the nation. Winners will receive one of several cash prizes to be donated to their local food bank. Each year, Curves locations collectively donate millions of pounds of food to feed the hungry.

"We hope women in the Whitinsville area will come together and participate in this initiative," added Heavin. "Even if you're not thinking about joining a gym, you can still drop off your donations. There are so many families - right here in our own community - who need our help."

For more information about and the Curves Food Drive, contact:

Samuel Zaki, Curves of North Grafton located at 204 Worcester Street, at 508-839-6001 or 97PUXZN@curvesmail.com
Sandy LaBelle, Curves of Webster located at 31 Thompson Rd., Unit C, at 508-943-5333 or 9ZYUBLK@curvesmail.com
Renee Skaggs, Curves of Upton located at 3-C Farm Street, at 508-529-0082 or 97PGDIO@curvesmail.com
Lisa Anderson, Curves of Uxbridge located at 31 S. Main Street, at 508-278-7084 or 97S35RPO@curvesmail.com
Elaine Solomon, Curves of Millbury located at 47-A River St., at 508-865-4700 or 972HBJ@curvesmail.com

About Curves

Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to around 4 million women globally, many of whom are in the gym for the first time. With nearly 10,000 locations worldwide, Curves is the world's largest fitness franchise. For more information, please visit: www.curves.com.

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