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AGENDA

Ignite Success: Unlock the Power of Your Brand’s Story & Boost Your Business Growth

Thursday, October 12, 2023 8:00 AM – 4:00 PM 

Community Harvest Project Barn, 37 Wheeler Road, North Grafton, MA

7:30-8:00 AM – Registration, Light Breakfast & Networking Kickstart your transformative journey with fellow visionaries over a light breakfast.

8:00 AM – Welcome Embark on a day designed to revolutionize your brand’s narrative and drive unparalleled growth.

8:05-10:15 AM – Crafting Authentic Narratives: The Power of Storytelling
With Cheryl Hamilton and Andrew Shelffo

In today’s fast-paced digital age, the art of storytelling stands out as a timeless tool for professionals across industries. Dive into this engaging session to uncover the transformative impact of storytelling in the business and nonprofit sectors. From enhancing marketing strategies to fostering better team dynamics, a well-crafted narrative can be a game-changer. Discover the core components of a compelling story and the undeniable value of authenticity in every tale you tell.

Key Takeaways:

• Unraveling the science that powers storytelling.
• Essential elements every impactful story must possess.
• Techniques to unearth and harness potent narratives.
• Tips to hone and elevate your innate storytelling prowess.

10:15-10:30 AM – Break Take a moment to reflect on the insights gained and prepare for the next transformative session.

10:30 AM-12:30 PM – Unlock the Power of Emotional Intelligence and Storytelling by Building Your Story Brick by Brick with Lynn Whitney Turner

In a world where technical skills are often at the forefront, Emotional Intelligence (EQ) emerges as the unsung hero, driving success in modern workplaces. Dive into a transformative session that marries EQ with the art of Storytelling through the innovative Lego® Serious Play® (LSP) methodology. Transition from traditional storytelling to crafting impactful narratives for the future.

Key Takeaways:

• Gain a fresh perspective on transitioning from past stories to future narratives.
• Harness creativity to build tangible representations of visions.
• Foster meaningful engagement that transcends communication barriers.
• Understand the profound impact of EQ in nurturing positive relationships and organizational cultures.
• Strategies to cultivate EQ within yourself and your organization for enhanced leadership and team dynamics.

12:30-1:15 PM – Lunch Relish a delightful meal and engage in enriching conversations with fellow attendees.

1:15-2:15 PM – Panel Discussion: Connecting Storytelling with Traditional Marketing Overview: A dynamic panel of industry luminaries will delve into the synergy between storytelling and traditional marketing, offering invaluable insights on promoting your story consistently and effectively. Key Takeaways:

• Strategies to seamlessly integrate storytelling into your marketing endeavors.
• Real-world success stories of brands that harnessed narratives to skyrocket their growth.
• Expert advice on promoting your story consistently and effectively.
• Engage in a Q&A session to gain tailored insights and solutions.

Panelists:

• Peter Stanton, CEO, New England Business Media:
  • Expertise in identifying newsworthy content.
  • Deep understanding of media engagement.
• Moe Belliveau, Executive Director, The Chamber of Greater Easthampton:
  • Revitalizing dormant chambers to vibrant entities.
  • Innovator of programs like SheLeads and Ignite.
• Jeannie Hebert, President & CEO, Blackstone Valley Chamber of Commerce:
  • Champion of economic vitality in the Blackstone Valley.
  • Advocate for business growth and workforce development.
• Kham Inthirath, CEO, Compound Effect:
  • Expert in AI-driven marketing strategies.
  • Unique blend of business acumen and profound wisdom from his monk experiences.
• John Penrose, CEO, Leading Indicator Systems:
  • Visionary in building businesses through human capital.
  • Expertise in behavioral psychology and data analytics.

2:15 PM – Afternoon Reception & Story Slam Prep Gear up for an exhilarating showcase of storytelling prowess.

2:45 PM – Story Slam Experience the magic of storytelling as attendees unveil their brand narratives, a testament to the day’s transformative insights.

4:00 PM – Adjourn Conclude with a renewed passion for your brand’s story, equipped with actionable strategies to elevate your brand to new heights.